Boston Spa Beer Festival
Event signposting, management and online ticketing
Overview
Digitalisation & online presence for a popular beer festival
Boston Spa Digital were approached by the Boston Spa Beer Festival Committee to help build a brand new web presence, and create a paperless ticket experience.
Services
Project Discovery
Website Design & Experience
Digital Ticket Management
The Challenge
Working with constraints
As a modest beer festival operating with limited funds, the committee was eager to offer a flexible directive. This enabled us to initiate the complete digitalization of ticketing for the festival, leading to entry without the need for paper tickets. Additionally, it allowed us to furnish attendees with event details easily accessible through the website. The website had to be operational within a timeframe of fewer than 10 weeks.
What we did
Tickets please, tickets!
After some initial research on local beer festivals in the area, we set to work on high level concepts. Designing individual content sections and pages that were optimized for both desktop and mobile. We created a ticket purchasing checkout flow that allows festival goers to purchase and download their digital ticket and a means of checking the event timetable, drinks on offer and other events over the course of the weekend.
Boosting Event Sales
A platform for growth & exposure
By adopting a digital-first approach, ticket sales doubled and local community awareness saw a significant boost. The organisers were able to deliver a more seamless festival experience for attendees, volunteers, performers and entertainment providers, enhancing the overall enjoyment of the event and making lasting beer and music filled memories for all that attended.
Outcome
The results
Improved online presence
The new website experience led to over 5,000 visits in a short period of time approaching the festival and continues to enable an improved digital presence.
Boosted ticket sales
Ticket sales enabled the parent’s run charity Friends of St Mary’s (FoSM) to fundraise in excess of £3,000 for the local primary school.
Community spirit
We are pleased to contribute to a fantastic local festival that brings the community together, enabling networking whilst allowing local brands and businesses to flourish.
A fantastic result and turned around in such a short period of time. The festival looks forward to working with Boston Spa Digital for many years to come!
Cara McCosh
,
Head of the Beer Festival committee
Say hello
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Looking to get started or need more info?
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Email us:
hello@bostonspadigital.com
